Breakdancing fascinates me. Tried it when I was a freshmen and through it I've met TONS of great friends and had loads of fun. This collabo was a great opportunity to view breakdance through my eyes.
A few guidelines:
-Design revolve around "BDC" - breakdance club at UC Davis.
-Maroon background.
-Must include "level 99 breakloads."
Here we go:
↑ I tried to recreate the dynamic moments while spelling out "BDC" with a few classic breakdancing moves.
Like this:
↑Problem with this design is that it's too plain.
So I added a few more elements - making the design into a graffiti piece.
Now it seems too crowded and too distracting.
Idea 1's off the board.
Move onto the 2nd idea:
↑From a different perspective, instead of the words - I chose to emphasize the design on the character.
In his bboy stance - boom box - track jackets.
With a tint of BDC in the background to keep it from distracting the overall image.
After finishing up the 2nd idea. I had a third - graffiti.
↑There's always been an association between breakdancing and graffiti, which both fall under "hiphop." I used to do graffiti back in high school. It's what got me started with this whole t-shirt stuff, so I thought I gave it a try.
Sure been awhile:
↑I wanted to make it legible yet maintain its authentic essence (where people can't really tell what the letters are). Graffiti's interesting - because majority of the time, people have no clue what you're writing about, yet you get lots of praises. It's an art form between graphic design and typography - feel free to throw kerning out the window.
Digitizing it was also pretty fun:
↑The final design's made out of 4 separate layers.
BAM:
'til next time,
-Benson|| Twitter || the movement|| The Imaginary Zebra website || Shop of Imagination ||
